Now it's time to make an Eastside
New Ep! How to make a Southside
Display your pricing
I just went to a website which proudly displayed "SHOW PACKAGES" on the first page. I thought "great" and clicked. It was just descriptions with no mention of any sort of price, not even a range. I have ALWAYS proudly displayed my pricing from Day 1 as I know how annoying it is to go to websites and have to dig for pricing, or worse; contact them and never hear back. These emails 9/10 go into the abyss.
To me; it also feels dishonest. Without getting into the user experience side of things, which is already starting out badly, it also feels like your prices are just made up. Like you could be charging one person one price and another another price. Two people inquire on the same day, you Google both of them, one is a rich guy so you jack up the pricing. That's not fair. I heard a podcast recently with a celebrity (Kristen Bell maybe?) that people "expected" her to pay more because she’s a celebrity and that is not fair. The price is the price and she's right.
I understand all weddings are different, but at least have a BASE PRICE listed. It feels like a weird scam; a high-pressure sales call type thing to have YOU contact ME, THEN I'll tell you, once you're in the room and sweating with the cameras recording. No. My pricing, as of right now is of course displayed on my pricing page.
I went to a conference a few years ago and the speaker was recommending "don't display your pricing, make them come to you, then once you have them, MAKE THE SALE". Gross. That same person just last year was now preaching "display your pricing! How annoying is it when you go to someone's website and they don't have their pricing listed!" I was like yeah dude, I've been saying this all along. If I go to someone's website and they don't have their pricing listed, guess what? I go elsewhere.
Sarah is the founder, owner and CEO of Cali Craft Cocktails. A premium, full-service mobile bar located in Los Angeles.
Cali Craft Cocktails